THE SINGLETON GOLF CHALLENGE LAUNCH ON AT ENTEBBE CLUB

Kampala, January 10, 2017: On Saturday, January 14, Uganda’s top golfers descend upon the Entebbe Golf Club for the launch of the Singleton Challenge.

The weekend event kick starts The Singleton’s collaboration with the Entebbe Golf Club that is aimed to promote the game of golf in Uganda.  The challenge is designed to encourage golfers around Kampala to play on courses out of the city, and at the Entebbe Golf Course in particular.

“Creating this kind of special mode of play will not only attract golfers to play in Entebbe, but also extend brand credibility for the Singleton,” Oscar Semawere, the vice chairman of the Entebbe Golf Club said.

The Singleton Challenge shall be played on a match play four ball better ball format—the first of its kind at the Entebbe Golf Club. More than 124 players have confirmed participation in the tournament already.

The six-month long challenge will be held in a series of tournaments that will be held every month. The winning pair from every month will advance to the challenge finale in June. The winning pair stands a chance to win a trip to the 146^th British Open in Scotland in 2018.

“Other golfers not competing in the event shall not be left out as we have set aside prizes for all groups.  These prizes shall be available throughout the circuits,” Mr Semawere added.

Ms Annette Nakiyaga, Luxury Manager (Reserve) at Uganda Breweries Limited said: “The most pleasurable whisky moments are about forging unforgettable experiences, so The Singleton could not have found a more befitting challenge to collaborate on. As UBL, we are proud to partner on this year’s The Singleton Challenge launch”.

A minimum of 150 players are expected at every tournament each month.

ENDS

Notes to Editors

About The Singleton Whisky

The Singleton experience is one of immediate pleasure in its entirety. Driven by the striking singularity of the single malt moment, we believe we enrich the pleasure of the whole experience when all the senses are energised and elevated together. The Singleton believes in crafting first impressions to make lasting ones. The Singleton is for those that crave considered simplicity, taking pleasure in unrushed, uncomplicated moments.

About DIAGEO

DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit www.diageo.com. For DIAGEO’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

About Uganda Breweries:

Uganda Breweries Limited, a subsidiary of East African Breweries, the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.

For further press information please contact:

Annet Nakiyaga, UBL’s Luxury Manager – Diageo Reserve on 0312 210011 or email: Annette.Nakiyaga@eabl.com